Soft Skills Secure Sales

What exactly are ‘soft skills’? Do they include the skill to answer the phone in a warm and friendly manner? Or perhaps deal with a difficult customer and help them to get what they want. Maybe even sell the customer a product or service.

Perhaps for managers they include the ability to listen to their employees, and to empathise with their situation. And to give feedback that reinforces good behaviour, or changes not so good behaviour 

Well, in my book, there is nothing soft about these skills. These are the skills that will decide if a customer buys from you or one of your competitors. 

After an initial career as an engineer, Alan moved into sales and management in engineering supplies and the beer industry. He then started his own business in 1992 as a Motivational Speaker and Author, helping clients worldwide grow their businesses through seminars and workshops in sales, leadership, and staff motivation. He has been working as a Voiceover Artist and Narrator since 2021.

In addition to voiceovers, he has written and voiced several audiobooks, most notably How to Manage Difficult People, How to Get More Sales by Motivating Your Team, and How to Make Sales When You Don't Like Selling. A Scottish Speaker in California, Holy Water, The Viewpoint Murders, The Celebrant, and Running the Race: Eric Liddell – Olympic Champion and Missionary.
You can contact him through all the social media sites or directly at voiceovers@alanfairweather.com